The renaming is part of a strategic brand adjustment within the binder Group. The aim is to create a uniform market presence, make better use of synergies within the Group, and further strengthen long-term competitiveness. For customers, partners, and suppliers, nothing changes in practice: contracts, contact persons, processes, and contact channels will remain unchanged – only the company name will change.
The closer integration within the entire binder Group opens up new opportunities for cooperation and the use of shared resources, directly benefiting our partners. A consistent brand image simplifies internal coordination as well as external communication – clear, reliable, and uniform.
In addition, shared structures and optimized processes create greater efficiency. This will enable us to respond to your requirements even more quickly and effectively in the future. With the change of name, we are sending a clear signal: The binder Group is positioning itself not only as a specialist for circular connectors, but also as a comprehensive solution partner. With this comprehensive portfolio, we act as a reliable partner for our customers – innovative, solution-oriented, and forward-looking.
"Nothing will change for you, except that we will represent our name with even more strength and visibility in the future. We look forward to continuing our successful cooperation with you in the future. Under a new name, but with the same reliability," says Jürg Müller, Managing Director of binder diecast GmbH.
For any questions regarding the renaming, the company will be pleased to assist at any time.
